The Febreze Car Vent Clip was a 2012 New Product Pacesetter, according to IRI. • In 2011-2012, nearly 1,900 new CPG brands hit retail shelves across the US multi-outlet geography, which includes traditional grocery, drug and mass-market retailers, as well as sales from dollar and club channels, Walmart and military commissaries. But according to Information Resources, Inc. (IRI), only 11% met the stringent, industry-recognized benchmarks of exceptional first-year sales success required to achi...